Aff Marketing

A first campaign budget has two requirements that pull in opposite directions. It has to be large enough to produce a result you can read, and small enough that losing all of it changes nothing about your month. If those two cannot both be satisfied, the offer is wrong for your situation, not the budget. Working out the minimum readable budget Start from the payout and work backwards. Take the offer payout. Assume you need a number of conversions before the result means anything, which is more than three and fewer than you would like. Assume your cost per conversion during testing will be worse than the payout, because it always is at the start. That gives you a rough figure: enough spend to produce a handful of conversions at a cost above the payout. That is the price of the answer. If that number is uncomfortable, choose an offer with a lower payout and an easier conversion. A cheap offer teaches you the same lessons for less money, which is the actual argument for starting with low ...

Landing page advice is mostly about design, and landing page failure is mostly about mismatch. The page loads fine, it looks reasonable, and it does not convert because it was written for a visitor who did not arrive. Fixing the button color is not going to solve that. Fix these first, in this order 1. The match between the ad and the page. Whatever the ad promised has to be visible on the first screen, in the same words. A visitor who has to scroll to confirm they are in the right place has already partly left. 2. The match between the page and the visitor's state. Someone who tapped a notification is impatient and on mobile. Someone who clicked a native placement inside an article is willing to read. The same page cannot serve both well, and this is the single most common cause of a page that works on one source and fails on another. 3. Load speed on mobile. Not as a ranking factor, as a survival factor. Paid visitors abandon quickly and you paid for every one of them. 4. One ...