Aff Marketing

The most common question from people starting with paid traffic is how much money they need. The most common answer, that it depends, is true and completely useless. Here is a more concrete way to think about it. Your first budget buys data, not profit Reframing this early saves a lot of disappointment. The first phase of any paid campaign is an information purchase. You are finding out which audience responds, which creative works and whether the offer converts at all. If you expect profit from that phase, you will kill campaigns before they have taught you anything, and you will interpret normal early losses as failure. Work backwards from the payout A usable starting point comes from the offer itself. Take your payout, then estimate how many conversions you need before the results mean anything. A handful is not enough to distinguish signal from luck. Then estimate your cost per conversion. You will not know it yet, so use a deliberately pessimistic figure, several times the payout....

Landing page advice tends to arrive as a list of tactics. Add urgency. Add social proof. Move the button higher. Some of it helps. Most of it is applied to pages with problems the tactics do not touch. Here is a more useful order of operations. Fix loading before you fix anything else A page that takes too long to load has an audience of people patient enough to wait, which is not the audience you paid for. Paid traffic is especially unforgiving here, because there was no strong intent bringing them in. The usual culprits are large uncompressed images, unnecessary scripts and fonts loaded from several sources. None of these are interesting to fix. All of them are cheaper than buying more traffic to compensate. Fix the match before you fix the copy Continuity from ad to page beats persuasion on the page. If the creative promised a comparison and the page opens with a sales pitch, no amount of copywriting recovers that. The simplest check: does the page repeat, in its first visible lines...