How to Set a Realistic Budget for Your First Paid Campaigns
The most common question from people starting with paid traffic is how much money they need. The most common answer, that it depends, is true and completely useless. Here is a more concrete way to think about it. Your first budget buys data, not profit Reframing this early saves a lot of disappointment. The first phase of any paid campaign is an information purchase. You are finding out which audience responds, which creative works and whether the offer converts at all. If you expect profit from that phase, you will kill campaigns before they have taught you anything, and you will interpret normal early losses as failure. Work backwards from the payout A usable starting point comes from the offer itself. Take your payout, then estimate how many conversions you need before the results mean anything. A handful is not enough to distinguish signal from luck. Then estimate your cost per conversion. You will not know it yet, so use a deliberately pessimistic figure, several times the payout....